Category Archives: Management Communications

Social Media: Where’s the Beef?

Dear reader, faculty member Gordon Adler ** is a communications specialist and has been in the business for many years. Recently he published an article in the GAA magazine „News+More“ (alumni) on social media and posted it in his blog. … Continue reading

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A member of our faculty: Joerg Reckhenrich

Dear reader What is typical of our institute and at the same time a tremendous benefit for the participants in our Executive MBA and Executive Master of Science courses? It’s our faculty. Never could we be an innovative school without … Continue reading

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Tools of a Revolution?

By Gordon Adler We recently witnessed history being made in Egypt. But the role of the Internet, particularly  social media,  remains unclear – wild generalizations litter the blogosphere. Was it really Revolution 2.0? There’s some truth in every analysis I’ve … Continue reading

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