Author Archives: Peter Lorange

About Peter Lorange

President of the Lorange Institute of Business Zurich

Die Internetfalle – Autor Thomas Koehler am 7. Zurich Business Forum

Ob Internetfalle, den programmierten Menschen oder Outsourcing – der Autor dieser gleichnamigen Bücher, Thomas Koehler *), kennt sich mit Themen rund um die Begriffe „online“ und „digital“ wie kaum ein anderer aus. Thomas Koehler ist einer der Top-Referenten am 7. … Continue reading

Posted in Lorange Business Institute, Zurich Business Forum | Tagged , , , , , , | Leave a comment

CEO UPC Cablecom Eric Tveter am 7.Zürich Business Forum

Wenn es einen gibt, der wie kein zweiter versteht, wie das digitale Zeitalter die Wirtschaft verändert hat, so muss er in der Telekommunikationsbranche tätig sein. Einer der Top-Referenten am 7. Zürich Business Forum am 3. Oktober ist Eric Tveter*), CEO … Continue reading

Posted in Zurich Living Case | Tagged , , , , , , | Leave a comment

How we can learn from companies such as H&M or Zara

Dear reader The modern multitaskers rely on entirely different channels for communication. They are more comfortable with social media, the web, apps… For them it is key that they get a sense of “one-to-one” marketing communication. This also implies more … Continue reading

Posted in Allgemein | Tagged , , , , , , | Leave a comment

The digital age is forcing us to rethink the way to do business

Dear reader Have you ever thought about change? I am sure you know this situation: a couple of years after your last visit you return to a town. You easily spot major changes. As soon as you discuss the changes … Continue reading

Posted in Allgemein | Tagged , | 3 Comments

Switzerland, a Country that Works

Dear reader Should I post an article with a clear political statement? Some might say: Don’t do this, Peter, you might annoy somebody. I post this article all the same as it is not my intention to annoy somebody but … Continue reading

Posted in Allgemein | Tagged , , , , | 2 Comments

Braucht ein CEO einen Executive MBA?

Liebe Leserinnen, liebe Leser: Bill Gates hat keinen. Nick Hayek auch nicht. Kann sich ein EMBA trotzdem lohnen? Ihre Namen sind legendär. Ihre Biographien auch: Bill Gates, Gründer von Microsoft, brach sein Studium ab. Weiterbildung? Keine. Richard Branson, Gründer von … Continue reading

Posted in MBA | Tagged , , , , , | Leave a comment

Ein MBA mit Extrawünschen aus Zaki’s Restaurant

Alumna des Monats Dr. rer. nat. Antje Plaschke-Schlütter, Exc. MSc und Exc. MBA Ein EMBA-Studium fordert einem alles ab, auch Nachtschichten, erinnert sich unsere Alumna des Monats. Wie gut, dass es da unser Restaurant „Imperiale“ gibt. Weshalb die promovierte Biologin … Continue reading

Posted in MBA, MBA Testimonials | Tagged , , , | Leave a comment

From Great to Gone

Why FMCG Companies are Losing the Race for Customers a new book by Peter Lorange and Jimmi Rembiszewski The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, … Continue reading

Posted in Allgemein, Peter Lorange | Tagged , , , , , | 3 Comments

Taking A Detour Can Lead To Greater Innovation

Dear reader Just this week I came across an article from Faisal Hoque*) who is, as he states, ” a devoted student of life, entrepreneurship, and humanity.” In his article he concludes that the “father of microsurgery”, the american Julius … Continue reading

Posted in Allgemein | Tagged , , , , , | 1 Comment

Risk management is worth nothing when market participants act in panic

Dear reader When have you risked something for the last time? I claim that every day we take risks and that is something positive. Risks keep us moving. I like the quote by Roman writer Seneca who said more or … Continue reading

Posted in Allgemein | Leave a comment