The UBS Case

Dear reader

UBS is working with the Lorange Institute of Business on a Living Case, in the Business-driven Information Management program.

UBS Logo

UBS

Mr. Rainer Kessler, Group Information Security Officer at UBS, has presented a set of key challenges that UBS is facing when it comes to making use of modern Information Management to enhance revenue generation for this leading bank. To develop innovative new offerings to its client base, the latest in Information Technology has become key. The participants in the program have worked hard in groups and have presented their recommendations to UBS’ management, Rainer Kessler and others on 28/1. This process – to bring real-life issues of central importance from leading firms into the teaching at the Lorange Institute – is a hallmark re what is going on here, practical and cutting-edge.

About Peter Lorange

Director of the Lorange Institute of Business Zurich
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